Awkward branding

There's a clothing store in the local mall that caters to middle-aged women. The store is called ''Wombat''.

A wombat is pictured (to left): they're a bit rolly-polly.

Somehow, I don't think that's the look to which middle-aged women aspire.

They **have** stayed in business at least since when I moved here, seven years ago.

But still: awkward branding.


--GG