Illusion of pricing
I'm in Australia. Almost bought a guitar effects pedal (an octave pedal) thru Amazon.com. Pedal was about thirty bucks -- but turns out that international shipping and handling was **also** about thirty bucks. Pah! Not gonna pay as much for shipping as for the pedal.
Funny thing, though: If the pedal had been fifty bucks, I probably would've still thought that was a fair price for the pedal. And if the shipping had been ten bucks, I would've thought that reasonable.
So, still sixty bucks, total. And yet one transaction gets rejected, while another one would be approved.
It's all how you slice it.
--GG
Labels: music equipment, psychology
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